Salesforce Pardot and Salesforce Marketing Cloud

We deliver marketing automation and nurturing tools that improve conversion rates, from prospect, to lead, to customer.
Salesforce Pardot

Salesforce Pardot and Marketing Cloud by the numbers

Average improvements reported by Salesforce.


Marketing efficiency


Lead conversion


Increase in sales

2.8+ Million

Users worldwide

500+ Billion

Emails sent in 2017

Top 5 reasons

to use Salesforce Pardot or Salesforce Marketing Cloud

 salesforce pardot

1. You don’t have a choice. You have to compete.

Marketing automation automates a lot of the tasks that marketers used to do manually, on top of adding value, consistency and optimization to that process. This literally multiplies the efficiency and work accomplished by any marketing team. It is not only nice to have, it is essential.

2. Create a journey that maximizes conversion rate

From prospect to lead, to opportunity, to customer. Salesforce enables you to map, test, optimize, and execute the journey, so that you can reach the optimal conversion rate for your organization.

3. Doing it all and measuring it

Salesforce provides all the tools necessary to manage your campaigns and measure their effectiveness, so you can continuously improve:

  • Automation across all marketing channels
  • Visitor and user behaviour tracking across all marketing channels
  • Advertising
  • Email
  • Social media
  • Mobile
  • Web forms
  • Landing pages
  • And more…

4. Lead scoring and collaborating with the sales team

As potential customers interact with your assets, attend your events, and visit your website, they are scored. This enables you to then focus additional marketing efforts based on their apparent interest level towards your products or services. At the same time, you can delegate the leads that are above a certain score directly to your sales team, knowing those leads are solid.

5. Ready for integration

Like the rest of the Salesforce ecosystem, Pardot and Marketing Cloud can leverage even more information and interactions, namely with integrations to Salesforce Sales Cloud, Service Cloud and Community Cloud.

Why work with SOLJIT for Salesforce?

By far, the best reason to work with SOLJIT is that we want your business to be successful now and in the long term.

 Salesforce Partner since 2013

1 We are a Salesforce partner

SOLJIT has been a Salesforce Partner since 2013. We’ve helped all kinds of organizations operating in a wide variety of sectors, including manufacturing, banking and finance, transport, entertainment, marketing and communications, real estate, retail, educational, governmental, nonprofit, and more.

 salesforce pardot

2 Our Salesforce experts are certified

Our team boasts Salesforce certified business analysts and developers, to ensure that you get the most out of your solution, from project kick-off, to implementation, to handoff.

 salesforce pardot

3 We offer time blocks

Although most of our projects are full implementations, our Salesforce service packages are flexible and include time blocks, which can be used for support or for the continuous improvement of your systems.

 salesforce pardot

4 We offer Salesforce Quickstart implementation

Quickstart packages are designed to get you up and running with a standard Salesforce implementation in days. Although these packages have limited options, they do include business analysis, project management, some level of customization, basic dashboards, data import and training.

 salesforce pardot

5 We offer Salesforce customization and development, including mobile apps

Using agile development, our teams can tackle highly customized projects, including the development of plug-ins, mobile apps, and more.

 salesforce pardot

6 We offer Salesforce training and support

Business analysis and implementation are only half the battle. The onboarding phase is just as important, if not more, and that is why we train and support you in order to reach your adoption targets. New tools and systems only work if people use and enjoy them.

Free Digital Transformation Self-Assessment

  1. Illustrate where you stand today, from 0-100%.
  2. Show you how you are doing in your department (whether you work in sales, customer service, accounting, HR, document management or marketing).
  3. Help you identify areas where you can make productivity gains.



Ok let's do it!


Salesforce Pardot

Marketing automation: conversion from prospects to customers.

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Articles  |   24-01-2020

What Generates the Most Gains in Digital Transformation? Automation.

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