Marketing automation and personalization are essential pillars of modern marketing. Personalization increases engagement and conversion rates, while automation enables operationalization at scale. What are your top 5 reasons?
Marketers face numerous challenges, including managing a wide variety of content across multiple channels to reach multiple segments. Despite this operational complexity, they must continue to optimize the conversion rates from visitors to Marketing Qualified Leads (MQLs) to help their organization achieve its objectives. Continuous improvement enables the use of A/B tests, lessons learned, and adjustments, that optimize results over time. The flexibility of the Salesforce platform allows all organizations to undertake this journey with confidence.
SOURCE (below): averages according to Salesforce.
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