Salesforce Pardot and Salesforce Marketing Cloud

1. You don’t have a choice. You have to compete.

Marketing automation automates a lot of the tasks that marketers used to do manually, on top of adding value, consistency and optimization to that process. This literally multiplies the efficiency and work accomplished by any marketing team. It is not only nice to have, it is essential.

2. Create a journey that maximizes conversion rate

From prospect to lead, to opportunity, to customer. Salesforce enables you to map, test, optimize, and execute the journey, so that you can reach the optimal conversion rate for your organization.

3. Doing it all and measuring it

Salesforce provides all the tools necessary to manage your campaigns and measure their effectiveness, so you can continuously improve:

• Automation across all marketing channels
• Visitor and user behaviour tracking across all marketing channels
• Advertising
• Email
• Social media
• Mobile
• Web forms
• Landing pages
• And more…

4. Lead scoring and collaborating with the sales team

As potential customers interact with your assets, attend your events, and visit your website, they are scored. This enables you to then focus additional marketing efforts based on their apparent interest level towards your products or services. At the same time, you can delegate the leads that are above a certain score directly to your sales team, knowing those leads are solid.

5. Ready for integration

Like the rest of the Salesforce ecosystem, Pardot and Marketing Cloud can leverage even more information and interactions, namely with integrations to Salesforce Sales Cloud, Service Cloud and Community Cloud.