Marketing Cloud Account Engagement (Pardot)
Top 5 reasons to use Salesforce Marketing Cloud Account Engagement for your campaigns
Marketing automation and personalization are essential pillars of modern marketing. Personalization increases engagement and conversion rates, while automation enables operationalization at scale. What are your top 5 reasons?
- Marketing personalization, including using CRM data
- Automating marketing journeys and campaigns
- Traceability of conversions and their sources
- Merge marketing and sales data to quantify the real ROI
- Extending the reach of your marketing by connecting your platform to other systems
Why focus on continuous improvement for your marketing ?
Marketers face numerous challenges, including managing a wide variety of content across multiple channels to reach multiple segments. Despite this operational complexity, they must continue to optimize the conversion rates from visitors to Marketing Qualified Leads (MQLs) to help their organization achieve its objectives. Continuous improvement enables the use of A/B tests, lessons learned, and adjustments, that optimize results over time. The flexibility of the Salesforce platform allows all organizations to undertake this journey with confidence.
SOURCE (below): averages according to Salesforce.
Impact of Marketing Cloud
Take advantage of our Marketing Cloud Account Engagement expertise
Our teams of consultants, business analysts, functional analysts, scrum masters, developers, QA specialists, and Salesforce architects have completed hundreds of Marketing Cloud Account Engagement (Pardot) projects. Benefit from their business acumen and technical expertise to accelerate your business.
Why choose to work with SOLJIT? What sets us apart from other partners ?
Our greatest advocates are our clients. Our track record demonstrates our ability to deliver complex projects, of superior quality, on time. Behind these successes are competent and dedicated individuals who embody our company culture: We care. We lead. We deliver.
Accelerate your continuous improvement
